{"id":1276,"date":"2016-11-29T11:01:47","date_gmt":"2016-11-29T09:01:47","guid":{"rendered":"http:\/\/labora.ee\/et\/?p=1276"},"modified":"2016-11-29T11:06:24","modified_gmt":"2016-11-29T09:06:24","slug":"how-a-christmas-card-is-made","status":"publish","type":"post","link":"https:\/\/labora.ee\/et\/how-a-christmas-card-is-made\/","title":{"rendered":"How a Christmas Card Is Made"},"content":{"rendered":"<p><strong>Have you ever wondered how a letterpress print is made &#8211; from the first idea to the final product?\u00a0Explore the creative process behind the making of our products &#8211; today our new <a href=\"http:\/\/labora.ee\/et\/shop\/greeting_cards\/merry-christmas-ii\/\">Christmas greeting card<\/a>!<\/strong><\/p>\n<p>Letterpress suits calligraphy exceptionally well &#8211; that is why we like to combine it in our designs. Our calligrapher Tatiana designed this combination of Merry Christmas wishes in different languages and\u00a0calligraphy scripts. Even the most skilled calligraphers sometimes make mistakes. Luckily, you do not have to start over when preparing calligraphy for print &#8211; you can simply cover up a minor mistake and edit it out later. That is how you end up with a\u00a0paper calligraphy collage.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/625b325bae8f7f3e98790e8a9\/_compresseds\/feac5a2c-0f90-464c-8ce6-56e34c2905c2.jpg\" \/><\/p>\n<p>Once the drawn design is done, we scan it, edit it, and then make photopolymer clich\u00e9s out of a negative print on foil. Each colour needs its own clich\u00e9, as each colour is printed separately in letterpress. Have you noticed\u00a0that the composition has changed?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/625b325bae8f7f3e98790e8a9\/images\/87aede2d-4599-470b-8688-07aa9ba7270f.jpg\" \/><\/p>\n<p style=\"text-align: left;\">As our printmaker, Hannah, would tell you, set up and clean up take the most time in printing. Every\u00a0new colour means cleaning up the letterpress and\u00a0registering a new clich\u00e9. This\u00a0Merry Christas card went through our Korrex N\u00fcrnberg letterpress twice. One card at a time, Hannah puts the handmade paper in and\u00a0turns the wheel there and back again to apply one\u00a0colour.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/625b325bae8f7f3e98790e8a9\/images\/9f49e691-87f2-4c61-a742-854de44a95f6.jpg\" \/><\/p>\n<p>This single\u00a0Christmas\u00a0card goes through our hands\u00a0seven times before it reaches you! Three times while making the paper, twice while printing, and then when\u00a0we fold it and pack it for you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/625b325bae8f7f3e98790e8a9\/images\/116bcc8b-6b33-4b1a-bf84-cbc2967b51bd.jpg\" \/><\/p>\n<p>Once it is in your hands, it is up to you to choose to whom you would like to write and send it to!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/625b325bae8f7f3e98790e8a9\/images\/195a87bb-6de1-4362-acaf-47fe0d385ebc.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered how a letterpress print is made &#8211; from the first idea to the final product?\u00a0Explore the creative process behind the making of our products &#8211; today our new Christmas greeting card! Letterpress suits calligraphy exceptionally well &#8211; that is why we like to combine it in our designs. Our calligrapher Tatiana [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[118,116,117],"class_list":["post-1276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-christmas-card","tag-handmade","tag-letterpress"],"_links":{"self":[{"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/posts\/1276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":5,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"predecessor-version":[{"id":1282,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/posts\/1276\/revisions\/1282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/media\/1280"}],"wp:attachment":[{"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labora.ee\/et\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}